Sports Heroes Are The Embodiment of Story

According to Creative Social, 180/Amsterdam and 180’s offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign.

Fans can pick up a graphic novel in store and an i-Phone app is on the way.
To bring these stories to life 180 enlisted the help of three of the best Graphic Novel artists around: Jae Lee, J G Jones and Ryan Benjamin.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.