What A Waste

Last week we brought your attention to Yahoo’s creatively challenged $100 million ad push. Here’s the TV piece of the new You-centric campaign:

Sadly, this ad looks like any number of credit card or soft drink ads we’ve all seen a thousand times before. By showing us a world of diversity, we are meant to find ourselves in the mix and agree, “Yeah, that’s me!” But who does that?
Yahoo might be a solid company with decent product offerings, but I don’t get any sense of that from this TV spot. The strategy is off; hence, the creative is off.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.