What A Waste

Last week we brought your attention to Yahoo’s creatively challenged $100 million ad push. Here’s the TV piece of the new You-centric campaign:

Sadly, this ad looks like any number of credit card or soft drink ads we’ve all seen a thousand times before. By showing us a world of diversity, we are meant to find ourselves in the mix and agree, “Yeah, that’s me!” But who does that?
Yahoo might be a solid company with decent product offerings, but I don’t get any sense of that from this TV spot. The strategy is off; hence, the creative is off.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.