Advertising News and Know-How
Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she spoke. So it’s no surprise that the Mizuno Women’s Wave Rider sneakers she wore have gained a bit of attention, as evidenced by the many satirical reviews on Amazon. Over at Digiday, Giselle Abramovich suggests that …
Continue Reading about Mizuno Wisely Runs Away From Real-Time Marketing →
The buzzword "consumer generated media" has gone away, as buzzwords will. But the facts remain. When brands help people do cool things, it can be a powerful approach to earning good will. According to Adweek, something as simple as a brand-provided post card (and the postage to send it) can make a difference. Through Aug. 15, Hyatt Hotels is encouraging guests to personalize up to two complimentary …
Continue Reading about Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign →
Following up on a recent post, I decided to take a closer look at introverts in the ad industry: Advertising is a subjective business that’s prone to groupthink. Do quiet people react to certain types of advertising the same way as extroverts? I wonder how many bad ads, or how many brand problems, could’ve been avoided had the quiet people had the courage or the internalized permission to speak up and say, “You …
Fishing is something I associate with my childhood and my grandfather, Eldon Burn, in particular. We used to fish for bluegill, crappie, bass and catfish on Nebraska's man-made lakes. We also fished for salmon and trout on Lake Michigan and walleyed-pike in Minnesota. So, when I see this throwback illustration style used to motivate me, I am in fact moved to fish. Creative Credits Client: Recreational …
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"Fraud" is a very strong accusation, and that's why this column in the Agency Post, written by Deborah Fisher of Response Mine Interactive got my attention. Fisher provides the all-too-common view of timesheets in the agency world: Driven by the need to bill clients in a timely manner, the accounting department nips at the heels of the corporate flock to convert its man-hours into billable client time for …
Continue Reading about Timesheets Are A Problem At Mediocre Agencies. But Are They Fraud? →
Guest post by Will Stevens Despite the social media hype, email still wins out Email is a technological dinosaur, destined for the dustbin of history, while social networks are set to dominate communications, PR and advertising for years to come. Or at least that's the impression given by the mainstream press and many marketing blogs. And is it really surprising? Headlines have always been dominated by …
Continue Reading about Guest Post: Email Marketing Isn’t Just Holding Steady, It’s Blowing Up →
Mass customization. Affordable luxury. Digital disruption. Welcome to Silvercar, an innovative new rental car company operating today at four Texas airport locations (DFW, DAL, AUS and HOU). I don't know about you, but next time I fly to Texas, I intend to leave the airport in a 2013 Audi A4 sports sedan, outfitted with navigation, satellite radio and a Wi-Fi hot spot. According to Entrepreneur, …
Cannes Lions turned 60 this year, which certainly makes her the grand old dame on the award show circuit. I wonder how many trips to Cannes designer and art director George Lois has made over the years. Whatever the number, his message remains relevant, and caustic. "Understand how to create big fucking advertising ideas, that's the only way you will be great. Someone else can figure out the fucking …
Continue Reading about Luminaries Back Stage at The 60th Cannes Lions →
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