A Smothering Jewish Mother Smothers Son With Taco Bell, Son Eats It Up

Stereotyping is bad behavior in the real world, but in a comedy sketch stereotyping can turn to pure gold, as it does here in this new spot for Taco Bell.

The writing, casting and acting are all top notch here. This is a great commercial.

The thing I like most about it is how the storyline ladders right to the unique product benefit–that the burrito is smothered. You know how creatives say “I wish I’d made that spot?” This is one of those spots (made my Deutsch LA) many of us wish we’d made.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.