Tide’s “Shark Week” Ad On Vine Is Bloody Good

It is Shark Week this week on Discovery Channel. The programming feature is its 26th season, and according to Adweek has over the years generated massive buzz via social media, definitely becoming a “thing” in pop culture.

Ergo, mass marketers are finding a way to attach to the media event. Here’s one contribution from Tide:

Yes, P&G’s Tide brand just said don’t worry if you’re bitten by a shark, its detergent will clean the stains.

I don’t think the late great David Ogilvy would approve, but I do. The ad is funny, bold and the use of animation takes the lowly Vine video to more elevated place.

Hat tip: Digitas Distillery



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.