As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that hosts NCFD, is launching a Canada-wide campaign developed by Leo …
The PIA Agency Makes Its Pitch
Agencies are notorious for being the pauper's child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn't playing the avoidance game. "Our great country was built from brilliant minds and resilient souls from all over the world," says David Clark, PIA's executive creative director. Create With US from PIA Agency on Vimeo. In Clark's introduction to the …
Used Mini Blowout In Sausalito
Butler, Shine, Stern & Partners is one of the few ad agenices in America worthy of admiration. The reasons are many, and now we have a new one. Forced to defend the account once again, BSSP is walking away from BMW Mini after 11 years. https://youtu.be/X9p1JAy9GWs According to Campaign, agency CEO , Greg Stern said: There has been very aggressive cost-cutting on their part in terms of a mandated …
The Compelling Communicator Shows You How To Design Effective Presentations
If you work in advertising, there’s simply no avoiding the PowerPoint deck. Sometimes it’s needed to present concepts or creative work, other times it’s a major player in a subject matter presentation. We’ve all seen the good, bad, and ugly of presentations. In his book, Mastering the Art and Science of Exceptional Presentation Design, author Tim Pollard starts from scratch and lays out a case for thinking it through …
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War Dragons And Wexley Emerge Victorious At The Seattle ADDYs
Wexley School for Girls won Best Of Show at the 2017 American Advertising Awards Seattle (still known as the ADDYs) for the following War Dragons spot. Ads for adventure-focused video games tend to stay pretty straightforward, which is partially why the dark humor and unexpected twists of this spot work so well. It's also a nice production achievement. As Ian Cohen of Wexley said when accepting the award, …
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Nay Say All Day To Keep Ad People At Bay
Do you get tired of reading about how the ad agency business sucks, and how no one wants to work in advertising any longer due to the long hours, low pay and lack of prestige? Personally, I see many of these sour takes on the industry as little more than ill-informed attempts to fill space. Digiday is running one of these "bitch and moan" sessions right now. Managing Editor, Shareen Pathak, posits: All …
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31 Interesting Ad People To Follow On Twitter
Listicles are ridiculous. Lists, on the other hand, are often helpful and handy. Grocery lists, for example, keep one on task. Twitter lists can also be put to good use. Here's a new list I made that's comprised of 31 agency leaders who regularly drop knowledge on Twitter. Updated list of 31 interesting advertising people to follow on Twitter. https://t.co/SsLGh2ts5R— AdPulp (@adpulp) March 19, 2017 …
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Ireland’s West Coast Calls
Ireland's west coast, also known as the "Wild Atlantic Way" is a romantic tourist destination and a beautiful setting for lifestyle videography of the highest order. Let's take a look... https://youtu.be/Jd3F3WYlKZE Ireland is easy on the eyes, that's for sure. Thanks to the pace of these videos from Fáilte Ireland, the National Tourism Development Authority, the viewer gets a sense of what it might be …
