Nike is getting back to its roots and its advertising is benefiting from the shift. https://youtu.be/5evnzAzg-9M https://youtu.be/Duy1bDVN5jc https://youtu.be/x7ZNgs2bwUs I wish Nike was a better corporate citizen, but for this one moment in time, I'm setting aside my complaints about how Nike fails to pay vendors on time, fails to pay their share of taxes and fails to manufacture shoes in America. …
Aruba Is One Happy Island
Way too many Americans are bummed out, right now. The federal government is the worst soap opera ever invented. Women are reliving their traumas in public and men are in hiding. If you are black or brown, you could be in danger from the police or your fellow citizens, for no good reason. We've left the Age of Aquarius behind and entered into Peak Fear. To make matters worse, we also arrived at The Point of …
The Sky Is Falling, No Seriously, The Sky Is Falling
Is political marketing grassroots marketing, mass marketing, direct marketing, or relationship marketing? It depends. If you are on a candidate's email list, it's direct marketing, straight up. Let's have a look... I am on Beto's list and other's, so I receive these kinds of "sky is falling" email pitches nearly every day. Anyone on these lists knows what I am talking about. I'd like to ask, how does …
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From Brighton Beach to Madison Avenue Lets The CPA Have His Say
Perhaps the biggest legacy of the TV show “Mad Men” was how it prodded numerous ad industry veterans to write their memoirs and tell their tales of a business that’s changed immensely over the decades. But if you’re thinking, “When is the accountant going to write his book,” here you go: David C. Wiener’s From Brighton Beach to Madison Avenue: The Real Business of Advertising is what you’ve been waiting for. …
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Sibling Takedown! Arizona Democrat Drops Heavy Ads On Incumbent
David Brill is a Democrat in Arizona. He wants to be elected to the United States Congress. Strangely, the siblings of his Republican opponent--David Gosar--also want Brill to be elected. https://youtu.be/JZD-gIYEJpk Representative Gosar, one of President Trump's most loyal defenders, is the eldest son of a family of 10 children who grew up in Wyoming. Many of his siblings don't share their brother's hardline …
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Is It An Experiential Ad for Sustainability, A Summer Home, Or Both?
A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation. https://youtu.be/bXrgNBhDLjo The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for a simple lifestyle with minimal to no …
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Share What You Love In Virginia
Virginia is for lovers. It has been for 50 years, ever since Virginia Tourism first coined their now famous slogan. Given how torn up the nation is today and how far we are from loving one another, this new work from The Martin Agency and Virginia Tourism is timely and necessary. Get ready to feel something... https://youtu.be/wyNNWHjHCeQ Yes! This is advertising at its best. The ads sell and build …
America Is Ugly. Americans Who Vote Are Beautiful.
Alamo Drafthouse invited writers, actors and filmmakers from all over the United States to collaborate on the most outrageous, entertaining and non-partisan under-30-second PSAs imaginable, all with one goal: Urging American citizens to vote. The winning PSA in the Filmmaking Frenzy for America contest will now screen nationally at Alamo Drafthouse Cinemas and online until election day, November 6, 2018. The …
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