A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation.
The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for a simple lifestyle with minimal to no emissions, taking into account the surrounding nature in every respect.
“We wanted to offer people a chance to try a staycation of a lifetime, without compromising the experience. Instead of advertising glossy brand images, we wanted to showcase how sustainability can be brought to life in an unprecedented way, explained Markus Nieminen, Creative Director at TBWA\Helsinki.
Located on the idyllic island of Vallisaari in the Helsinki archipelago, the Nolla cabin encourages people to consider how modern solutions and innovations could enable sustainable cabin living. Vallisaari has been in a natural state for decades and is thus the perfect location for an urban cabin experience, located at a 20-minute boat ride away from the Helsinki market square. The ecological and mobile Nolla cabin will be in Vallisaari until the end of September.
“Finns are known for spending time at their beloved summer houses. We wanted to explore sustainable solutions that could enable cabin life with minimal emissions. Some of the solutions that have been used at the Nolla cabin are perfectly adaptable at any cabin”, says Sirpa Tuomi, Marketing Director at Neste.
Here’s more information about what Neste is doing to improve their bottom line and the world: