The Sky Is Falling, No Seriously, The Sky Is Falling

Is political marketing grassroots marketing, mass marketing, direct marketing, or relationship marketing?

It depends. If you are on a candidate’s email list, it’s direct marketing, straight up. Let’s have a look…

I am on Beto’s list and other’s, so I receive these kinds of “sky is falling” email pitches nearly every day. Anyone on these lists knows what I am talking about.

I’d like to ask, how does it make you feel? Do you buy in even more than you already have? Or is there something incredibly off-putting about the constant ask for money and the overly dramatic ad copy?

Let’s see how the Democratic candidate for Texas Governor is doing with her ask…

It’s hard to not note the similarities in the two emails. Here’s the problem with them both, beyond their repetitive nature: the ask is based on something voters do NOT care about.

Voters don’t care about the end of a month or quarter or what the candidate’s fundraising goals are. Not at all. But the people running these campaigns do not think this through, they just keep jamming us full of what matters to them.