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The Sky Is Falling, No Seriously, The Sky Is Falling

September 24, 2018 By David Burn

Is political marketing grassroots marketing, mass marketing, direct marketing, or relationship marketing?

It depends. If you are on a candidate’s email list, it’s direct marketing, straight up. Let’s have a look…

I am on Beto’s list and other’s, so I receive these kinds of “sky is falling” email pitches nearly every day. Anyone on these lists knows what I am talking about.

I’d like to ask, how does it make you feel? Do you buy in even more than you already have? Or is there something incredibly off-putting about the constant ask for money and the overly dramatic ad copy?

Let’s see how the Democratic candidate for Texas Governor is doing with her ask…

It’s hard to not note the similarities in the two emails. Here’s the problem with them both, beyond their repetitive nature: the ask is based on something voters do NOT care about.

Voters don’t care about the end of a month or quarter or what the candidate’s fundraising goals are. Not at all. But the people running these campaigns do not think this through, they just keep jamming us full of what matters to them.

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Filed Under: Copy, Direct, Email, Political Advertising

About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is founder and creative director of Bonehook—A guide service and bait shop for brands in Austin, Texas.

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Edited by David Burn in Austin, Texas.

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