Virginia is for lovers. It has been for 50 years, ever since Virginia Tourism first coined their now famous slogan.
Given how torn up the nation is today and how far we are from loving one another, this new work from The Martin Agency and Virginia Tourism is timely and necessary.
Get ready to feel something…
Yes! This is advertising at its best. The ads sell and build brand value while simultaneously helping to confront the real issues that people face and nudging us in the direction of compassion and humanity.
In this next ad, the idea that “opposites attract” has been updated to “opposites can learn from one another and enjoy one another’s company.”
Our modern mediascape is polluted with anxiety, agendas and anger. Therefore, it is left to responsible marketers and their agency partners to raise the consciousness bar.
The industry has spent decades raising the creative bar for personal gain. I’m suggesting there’s a much higher bar to clear, and here we have more evidence that it can be done and is being done.
Client: Virginia Tourism
President and CEO: Rita McClenny
VP of Marketing: Diane BeChamps
Brand Director: Shannon Johnson
Assistant Brand Director: Lindsey Norment
Brand Coordinator: Leah Harms
Art Director and Photographer: Ryan Trapp
Photographer and Creative Specialist: Sarah Hauser
Art Director and Photographer: Ali Zaman
Agency: The Martin Agency
Chief Creative Officer: Karen Costello
SVP, Creative Director: Trent Patterson
Associate Creative Director: Scot Crooker
Associate Creative Director: Mik Manulik
SVP, Director of Business Affairs: Kerry Ayers
Content Producer: Coleman Sweeney
Content Producer: Derek Meyer
VP, Executive Print Producer: Jenny Schoenherr
Print Producer: Jamie Dollins
Digital Producer: Erada Svetlana
SVP, Global Account Director: Britta Dougherty
Account Director: Lindsey Netto
Account Coordinator: Tayler Anderson
Alice Isner: Senior Business Affairs Manager
Business Affairs Manager: Emily Goodman
Kelly Clow: Associate Director, Financial Affairs
Project Manager: Heather Hartman
SVP, Director of Media Operations: Randy Freisner
VP Associate Director, Local Engagement: Tracy Berry
Planning Supervisor, Engagement Team: Susan Zirkle
Buyer, Local Engagement: Ana Costa
Planner, Engagement Team: Kerry McNally
Assistant Planner, Engagement Team: Alex Ender
Production Company: Alkemy X
Director: Jonathan Yi
Director of Photography: Jeremy McDaniel
Executive Producer: Nick Pitcavage
EP, Sales: Sara Iversen
Production Service Company & Editorial: Mondial
Executive Producer: Ash Bruce
Assistant Director: Danny Caporaletti
Editor: Nick Wurz
Colorist: Will Renton
Music: Tiny Lion
Audio Post Company: In Your Ear
Audio Engineer: Paul Bruski
