Attribute. It’s Not Hard.

There seems to be some sort of attribution problem in the culture today. A Harvard student just had her first book yanked by her embarassed publisher. And Raytheon CEO William Swanson just stopped distributing his popular booklet Swanson’s Unwritten Rules of Management, after accusations of word for word lifting from an earlier text.. The booklet […]

Will The Cingular Guy Get To Live?

Kids, back in the old days, there was one phone company: AT&T, also known as Ma Bell. And you rented phones from them. Then, the government decided to breakup Ma Bell into little Baby Bells. Now, Ma’s back and she’s eating her young. As Ad Age reports: Not only is AT&T — in the throes […]

Looking In The MySpace Mirror

USA TODAY is running a piece about brands trying to recreate the success of MySpace. Coca-Cola appears to be the most successful imitator to date. More than 8 million people average five hours per month on the site, where they can write about their favorite bands, mix and share music, chat and upload short videos. […]

Me Oh My

The 1980s were known as the Me Decade thanks to Wall Street greed going mainstream. According to this New York Times piece, the tens might become known as the My Decade, if Madison Avenue has anything to say about it. My, my, my. Madison Avenue has become obsessed with using the word “my” — along […]

Safe Happens. And Apparently, Safe Works

USA Today reports that the new VW Jetta ads depicting car crashes are generating interest at the dealers: Volkswagen says that since the ads touting Jetta’s crash safety began on April 10, requests for brochures are up 37% at call centers and 56% on the Web compared with the first 15 days of March, and […]

To The Consumer Content Is Content (Homemade Or Otherwise)

News.com covered a wide-ranging discussion on tech trends at the Milken Institute’s Ninth Annual Global Conference, held this week in Los Angeles. While consumers’ desire for home-grown content and social networking has grown with the rise of sites like MySpace.com and YouTube.com, so has their demand for branded content. “What’s both exciting and frightening is […]

How Big Will The Online Ad Biz Get?

MarketingVOX reports on some exciting speculation from this week’s Ad:Tech San Francisco. In his keynote address, Sequoia Capital Partner Mark Kvamme predicted that internet advertising would be a $35 billion market in 2008, nearly double the $18 billion predicted by the Internet Advertising Bureau, writes ClickZ’s Rebecca Lieb. At the heart of his prediction is […]

The Incredible Rise Of Marketing Services

Once upon a time in Adlandia, a marquis player like FCB would have swallowed up a direct marketing shop like a whale dining on plankton. Today’s New York Times tells a different tale. One where agency holding giant, Interpublic, seeks a union of equals between FCB and Draft. Yet, when you look at what Howard […]