Suzanne Powers, Executive Director, Strategy and Business Development, TBWA\Chiat\Day, New York was quoted by USA Today for a story on Easter-time brand promotions.
Trend watcher Suzanne Powers says marketers are trying to associate brands with feel-good family time and occasions.
“These times are few and far between, and marketers are trying to insert their brands,” says Powers, executive director, strategy and new business, for ad agency TBWA Chiat Day. But she cautions: “Easter is pretty religious. You have to be careful.”
Easter is actually, TOTALLY religious. But I know what she means.
