Respect The Audience. Remove The Target.

Edelman account exec, Jeffrey Treem, left a thought-provoking comment on Amy Gahran’s Right Conversation. While I agree with your analysis about the value of strategic commenting, I wish you would have used a different phrase other than “target audiences.” Audiences, are a passive, static group subject to the traditional linear sender-receiver model. I think we […]

UT Ad Grad Makes It Big. Shares His Vision.

The Ranch has an interesting interview with Peter Rosch, Executive Creative Director at Lowe/New York. Here are some of the highlights: Q. How did you get into advertising? A. I fell in love with New York City, and advertising seemed like the quickest way to get there. Q. A lot of students face the “Am […]

New Device Converts Nebulous Energy Into Tangible Results

TELSTAR LOGISTICS UNVEILS MODEL 442 SHAREHOLDER VALUE GENERATOR Designed to provide stable, seamless solutions in any environment, the Shareholder Value Generator converts hybrid media energy into robust and scalable output. The impactful results quickly pay off where it matters most — on the customer’s bottom line. Patents pending. NSFW. Batteries sold separately. [via OnSquared]

You’re Either On The List Or…

The NewPR Wiki has some great lists to scroll through, if you’re wanting to find CEOs who blog, product blogs, corporate blogs and brands with a podcast. It’s not complete by any means, but it’s a nice collection nevertheless.

Wal-Mart Goes Shopping For A New Ad Agency

That’s the big news from the ad world today. Ad Age and Adweek have respective articles. Currently, the bulk of the account is split between Austin’s GSD&M and Kansas City’s Bernstein-Rein. And for a long time, too, as Adweek mentions: GSD&M has worked for the retailer for the past 19 years. Bernstein-Rein has been on […]

People Pushing Apple’s Buttons

Wired looks at one of the greatest retail success stories in history. Apple says its stores are now making more than $1 billion in sales per quarter. Just two years ago, the stores were making $1 billion a year — and at that time they were the fastest-growing retail operation in history, beating the previous […]

“Online Storytelling” Coming To A Small Screen Near You

Adweek reports on the continued rise of branded content. MSN is making a bold dive into the original Web-only content realm via a new initiative, MSN Originals, while also signing two development deals with Internet producers to generate new series for the portal. The focus of MSN Originals will be online storytelling, Microsoft officials said. […]

1-800-MAINE-24 No Good

Lance Duston of Maine Web Report pointed out that an ad running on the Maine Department of Economic and Community Development website mistakenly features a phone sex number instead of the real number to call for Maine tourism information. The agency that produced the work, Warren Kremer Paino Advertising is now suing him in federal […]