Advertising News and Know-How, Since 2004
By David Burn
Austinist interviewed author, scholar and documentarian, Douglas Rushkoff, in advance of his 7:30 pm talk this evening that will certainly be attended by various UT ad progam students and GSD+M employees, among other cultural sponges. This is the topic he plans to address: I'm hoping to address how we miss the opportunities offered to us by new media, how we've come to accept social constructions as given …
Continue Reading about Austin Technorati To Hear From Rushkoff Tonight →
By David Burn
USA Today reporter, Jefferson Graham, wonders if Randy Falco, a seasoned TV exec who became CEO of AOL last November, is running the once-dominant online service as a TV network? "When we first came here, I thought this business wasn't that different from the other businesses I've run," he said in an interview with USA TODAY. "It's a pipeline business." His TV experience taught him that new shows bring in new viewers …
By David Burn
Duncan J. Watts, a professor of sociology at Columbia University, along with collaborators Matthew Salganik and Peter Dodd are conducting a Web-based experiment in predictability and consumer preference (for music) at MusicLab.Columbia.edu. On Sunday, conclusions from their data was spread far and wide via the New York Times Magazine. Recent research suggests that reliable hit prediction is impossible no matter how …
By David Burn
Miles Beckett, Greg Goodfried and Mesh Flinders are far from household names, but they're interweb creation--Bree, a.k.a. LoneyGirl15--is another matter entirely. Now the the creative team is trading on their LonelyGirl15 success. They've signed a deal with the social networking site Bebo.com to create a second interactive drama--KateModern--told in short, seemingly homemade video clips. According to Los Angeles …
By David Burn
The Wall Street Journal's (paid sub. req.) lead says it all, "Goodbye, Wal-Mart. Hello, Kmart." Just months after the punishing loss of the Arkansas-based retail behemoth, and the sordid affairs that led to it, Howard Draft's agency is back in business. Kmart, a unit of Sears Holdings, chose the Interpublic Group agency because of the shop's skills in "analytics" and "customer insights," says Maureen McGuire, chief …
So it looks like Jeff, Rich and the rest are now the brand caretakers for the Korean-born, Alabama-made Santa Fe, along with the other Hyundai models. This from Adweek: Omnicom Group's Goodby, Silverstein & Partners has won creative chores on Hyundai's $600 million ad account following a review, according to sources. I'll be watching this one closely, fellas. Don't screw it up. I'd even be glad to help you out …
By David Burn
Jeff Kay's West Virginia Surf Report is offering an interesting photo essay that depicts food marketers as fabricators. In his left column he shows the advertised image, in his right column he shows the real thing. …
By David Burn
I don't know why I'm just now seeing this brilliant Coca-Cola Zero campaign for the first time, but I am. Apparently, Crispin Porter & Bogusky invited a mix of actors and real lawyers to this "rigged up conference room." The lawyer in the video above is real. …
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