Goodby Snags Hyundai

So it looks like Jeff, Rich and the rest are now the brand caretakers for the Korean-born, Alabama-made Santa Fe, along with the other Hyundai models. This from Adweek:

Omnicom Group’s Goodby, Silverstein & Partners has won creative chores on Hyundai’s $600 million ad account following a review, according to sources.

I’ll be watching this one closely, fellas. Don’t screw it up. I’d even be glad to help you out writing on the account. ‘Cause I sunk quite a few Benjamins into my new Santa Fe, and I’m now a Hyundai brand advocate. I’m counting on you guys to make me look cool.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.