What's it like to win an account that spends $1.2 billion a year on advertising? Mere mortals in the ad biz are ecstatic with a $10 million dollar win. Goodby's latest account score comes in at 120 times that, which is pretty amazing. Ad Age looks at some of the reasons for Goodby's success. "Goodby's sterling reputation and creative talents are second to none and together we will deliver a more integrated and …
Slate Takes On Crispin
Over at Slate, ad critic Seth Stevenson takes a look at Crispin's ads, and their effect as a whole: It's not personal. Every Crispin employee I've ever spoken with has been friendly and likable. And it has nothing to do with how effective or ineffective Cripin's ads are as sales tools. The jury's still out on that. No, my distaste is purely aesthetic. Crispin ads annoy me. And I'm not alone. Every time some new …
Cancel Or Allow?
This TV spot is a giant killer. …
I Don’t Know, Dude
Greenhorns take note. Philadelphia-based XLNTads will pay you $20 Large if you make a spot an actual advertiser wants to run on TV. Ad Age compares the startup to Revver. Like Revver, which pays a share of ad revenue to the video producers that use the site, XLNTads is part of a cottage industry that has popped up to help independent video producers tap into at least a piece of the fortune normally reserved for …
Topix 2.0
Paid Content reports that Topix--a news aggregator owned jointly by Gannett, Tribune and McClatchy--launched a site makeover last night. Rich Skrenta, CEO of Topix, offers insight on his blog regarding the company's soul searching. This was a painful process. We crammed the entire company into a room, but no rah-rah speech this time. Instead we treated ourselves to a brainstorming session about why the site was lame. …
DraftFCB Merger Looking Like A Loveless Marriage
Today's Adweek takes a look at all the fallout from the DraftFCB merger: Draft's top managers are grappling with the challenges any new entity faces when combining corporate cultures. One former FCB employee described the mood at FCB's New York flagship as "grim." "Everyone knew from the beginning that Draft would take the lead, but still, it's as if 100 years of FCB heritage is being shredded by Howard …
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Rafat Ali Discusses “The Economics of Content”
Paid Content's Rafat Ali is profiled in Media Bistro. The piece looks at his background, exploring his moves from journalist to blogger to a business owner backed by venture capital. Here are a few of the highlights: Q. Obviously you've always wanted to be an entrepreneur… A. No, I did not. In 2000 and 2001, I came out of school (Ali has a Masters in Journalism from Indiana University), and like everybody, I wanted …
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Cute Is The New Big: Nissan’s Minicar Exceeding Expectations
The Wall Street Journal (paid sub. req.) looks at Nissan's ability to reach young Japanese women with a "cute" minicar, a class of vehicle that features engines of under 660 cubic centimeters -- about half the size of a Harley-Davidson motorcycle. Nissan Motor Co. had a tough challenge in launching its Pino minicar: Make it appeal to young female consumers who couldn't care less about cars. While these deep-pocketed …
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