IPG’s Roth Says We’re All Doomed–Well, Sort Of

You have to dig really deep into this Adweek article to see how perceptive Michael Roth is. Here he is speaking at the AAAA Management Conference:

Like the airline and music industries, the ad industry must adapt and evolve with the times, said Roth, who quoted Charles Darwin toward the end of his address: “It’s not the strongest of the species that survives, nor the most intelligent—but the one who is responsive to change.”

I really hope he’s not inferring that the ad industry should be emulating the airline and music industries. ‘Cause, uh, those would be bad examples.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.