Copycat Ads Make Me Wanna Puke

Here’s an article (with accompanying ad) from Reebok’s new ad campaign.
It looked familiar to me. Oh yeah, Nike, 10 years ago…
OK, so the message is a little different. But can’t they make their point without regurgitating this visual idea?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.