Apple to Break “Exciting” TV Ads Next Week

According to Steve Jobs at Apple’s annual shareholder meeting this morning, Apple will be launching an “exciting” round of TV ads starting next week. On the heels of the switch to Intel Processors, the new Mac Book Pro (and last week’s 17″ Mac Book Pro), and the beta software release of BootCamp – which allows […]

BBC Wants Its MTV

International Herald Tribune reports on yet another old guard media institution seeking to take part in the rise of social media. The British Broadcasting Corp., the world’s oldest public-service broadcaster, has said it will overhaul its Web site to include more user-generated content. It also aims to be the “premier destination” for unsigned music groups. […]

Corn Farmers Rejoice (Eco-Activists Not Bummed)

GM is promoting E85–a new ethanol blend that is 85% corn-based–and their own vehicles that run on it. GM says 1.5 million Flex Fuel GM vehicles can run on E85 today, and they plan to release 400,000 more E85-friendly vehicles this year.

Bloggers Are Active Offline, Too

Blogads surveyed more than 55,000 blog readers and found that there are four distinct blogospheres: mom blogs, music blogs, gossip blogs, and political blogs. (I gotta think there are many more than that.) Anyway, look at the numbers that confirm what we already know; namely, that bloggers are active–not only with their time, but with […]

Southwest Puts Its People Out Front

Southwest Airlines has entered the bloatosphere with a site called “Nuts About Southwest.” The airline has recruited contributors from all parts of their organization to join in. Brian Lusk, Manager of Customer Communication and Corporate Editor, gets the ball rolling, albeit tentatively. For us, the experience is a lot like going on a blind date—will […]

Radio A Go Go

Edward Baig of USA TODAY likes the Pioneer Inno. The folks at XM Satellite Radio, along with Pioneer and Samsung, have teamed on next-generation portable players that combine MP3 functionality with the XM service. The handsome 4.5-ounce gray-and-black Pioneer Inno XM2go unit that I’ve been testing is a very appealing gadget, notwithstanding the $400 price […]

Coronas In Margaritaville

According to Lewis Lazare, Corona Extra will, for the 22nd consecutive year, sponsor the Jimmy Buffett concert tour.

MediaCom NY Swings the Axe

It was a bloody Monday in NYC as Grey’s MediaCom laid off over 120 people on Monday. In an email to the survivors: Looking back and looking forward: Yesterday was a difficult day for all of you, and you came through it so well, amid much uncertainty. Yesterday we restructured our NY office to reflect […]