Honda Gives Up The Funk


Sometime last fall, the crew at RPA switched the Honday Odyssey’s theme song from Foghat’s “Slow Ride” to P-Funk’s “Give Up The Funk.” I can’t find the spot online, although you can see the earlier Foghat version at RPA.com. Given that the spot is not online, I present George Clinton on David Letterman circa 1986, care of YouTube. It’s hard to imagine Dr. Funkenstein is endorsing a minivan. The very idea would have been more fantastic 21 years ago than his repeated, but innocent, claims that the Mothership has landed are today.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.