Paul Adams, Global Brand Experience Manager at Facebook, wrote one of those traditional advertising is dead posts that I avoid or ridicule. But I didn't avoid Adams' take on things, and I will not ridicule his points, many of which I agree with. I will challenge some of his conclusions, however. His main premise: "To be a successful advertiser on the web in the future, you will need to build content based on …
Brands Beg of Thee
How does brands get people to "Like" them on Facebook? You can read all about it on best practices lists by social media marketing experts, or you can see what NOT to do, care of North Social. Brands fumbling all over themselves in pursuit of follower counts are easy targets, of course, but that's okay. Someone needs to point out how silly and/or sad they look, and North Social is just the team to do it. …
Beers And A Breach
Heineken, the world's third-largest brewer, is busy striking deals directly with Google, and now according to Ad Age, with Facebook. Asked how the Facebook deal would affect the Google pact, Heineken told Ad Age: "These are two different platforms [that] ... complement Heineken's strategy to be 'part of the conversation.' Facebook is a social media network, where You Tube is more of a digital entertainment …
What Do Real Buyers of Virtual Goods “Like”?
Chances are your Facebook Page is not one of The 100 Most Popular Facebook Pages In the World, but that's okay. We can't all be as popular as Eminem and Lady Gaga. To give us another view of popularity on Facebook, digital goods marketing technology firm Ifeelgoods compiled data from Facebook Credits users to gauge what is hot in apps, music, movies, TV shows, brands and more today. These are the …
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Who On Your Team Speaks Fluent Google?
Molly Wood, Video host at CNET, speaks to iMediaConnection about how advertisers can go about working with Google, Facebook, Amazon and Apple. Wood has some nice zingers in this reel. For instance, about Apple's closed systems she says, "Apple is in charge and you will definitely feel it." She also says, "dealing with Facebook as an advertiser, is sort of like dealing with a toddler. So it's going to be a …
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It Is Better To Givvy Than To Receive
Givvy, a social commerce startup based in San Francisco, has launching the world’s first Facebook app focused on social gift recommendations. Every gift on Givvy is submitted by savvy shoppers. These social mavens help to guide and influence the purchasing decisions of their peers by acting as human filters for the millions of products found online. The result is a highly curated shopping experience that …
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Yet Another Facebook Story: Introducing Timeline
Your Facebook experience is about to become more visual. In a keynote speech at the company’s f8 developer conference in San Francisco, Facebook CEO Mark Zuckerberg described Timeline as “a great way to discover all the things people have done their whole life.” Timeline’s aim is to allow users to easily browse through the history of their activity on Facebook all the way back to the day they were born. …
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When Users Complain, The “User Experience” Needs Work (Or Does It?)
According to NBC Washington, angry Facebook users are complaining that new features the company rolled out today are undermining what they actually want to see on their feeds, while others are saying the new settings are simply difficult to understand. Users can no longer decide whether to click Most Recent or Top News on their feeds; instead, Facebook is determining what items a user would most want to see, …
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