Who On Your Team Speaks Fluent Google?

Molly Wood, Video host at CNET, speaks to iMediaConnection about how advertisers can go about working with Google, Facebook, Amazon and Apple.

Wood has some nice zingers in this reel. For instance, about Apple’s closed systems she says, “Apple is in charge and you will definitely feel it.”

She also says, “dealing with Facebook as an advertiser, is sort of like dealing with a toddler. So it’s going to be a lot of work and patience.”

“Amazon is interested in customers, not partners,” she says, which makes them hard for advertisers to work with.

Wood’s favorite of this new media bunch appears to be Google, thanks to “all their data.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.