It Is Better To Givvy Than To Receive

Givvy, a social commerce startup based in San Francisco, has launching the world’s first Facebook app focused on social gift recommendations.

Every gift on Givvy is submitted by savvy shoppers. These social mavens help to guide and influence the purchasing decisions of their peers by acting as human filters for the millions of products found online. The result is a highly curated shopping experience that alleviates the often daunting and frustrating task of finding thoughtful gifts.

“The age of social commerce has arrived and consumers are embracing new ways of socializing their shopping experiences. Givvy plays its part in this revolution by leveraging Facebook to redefine how people discover and share gifts online,” says Claudio Miranda, founder & CEO of Givvy.

According to Regina Sinsky of CNET, Givvy is just one of hundreds of apps trying to tap the potential of fCommerce.

“Facebook allows consumers to engage with friends at every point in the purchase cycle. Infusing friends into the purchase cycle helps consumers make more satisfying purchase decisions,” says Miranda.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.