Brands Beg of Thee

How does brands get people to “Like” them on Facebook? You can read all about it on best practices lists by social media marketing experts, or you can see what NOT to do, care of North Social.

Brands fumbling all over themselves in pursuit of follower counts are easy targets, of course, but that’s okay. Someone needs to point out how silly and/or sad they look, and North Social is just the team to do it.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.