I Like Your Jacket. And I “Like” Your Jacket.

Here’s an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people “like” a particular item of clothing.

According to Springwise, C&A’s new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook “likes” in real time, giving in-store shoppers a clear indication of each item’s online popularity.

Now, here’s my question to all you AdPulp fashion lovers: If many people like a piece of clothing, would you be more inclined or less inclined to buy it? Sure, you want to wear what’s trendy but do you want to wear what everyone else is wearing?

The wisdom of the crowd meets the specter of conformity. It’s a weird intersection.

If you’re so inclined, and know a little Portuguese, you can visit C&A’s Facebook page and check it out.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.