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Advertising News and Know-How
Here's an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people "like" a particular item of clothing. According to Springwise, C&A's new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook "likes" in real time, giving in-store shoppers a clear indication of each item’s online popularity. Now, here's …
Continue Reading about I Like Your Jacket. And I “Like” Your Jacket. →
Just as a test, last month I did a targeted ad campaign on Facebook for my 99 cent book. The results were practically zero--very few clickthroughs and no sales. Nor did I hear from anyone who saw the ads themselves. Of course, one small test doesn't mean anything in a grand scale. But now, Ad Age is taking a closer look at how Facebook's revenue from advertising is doing: Like a lot of ad businesses, Facebook …
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Paul Adams, Global Brand Experience Manager at Facebook, wrote one of those traditional advertising is dead posts that I avoid or ridicule. But I didn't avoid Adams' take on things, and I will not ridicule his points, many of which I agree with. I will challenge some of his conclusions, however. His main premise: "To be a successful advertiser on the web in the future, you will need to build content based on …
How does brands get people to "Like" them on Facebook? You can read all about it on best practices lists by social media marketing experts, or you can see what NOT to do, care of North Social. Brands fumbling all over themselves in pursuit of follower counts are easy targets, of course, but that's okay. Someone needs to point out how silly and/or sad they look, and North Social is just the team to do it. …
Heineken, the world's third-largest brewer, is busy striking deals directly with Google, and now according to Ad Age, with Facebook. Asked how the Facebook deal would affect the Google pact, Heineken told Ad Age: "These are two different platforms [that] ... complement Heineken's strategy to be 'part of the conversation.' Facebook is a social media network, where You Tube is more of a digital entertainment …
Chances are your Facebook Page is not one of The 100 Most Popular Facebook Pages In the World, but that's okay. We can't all be as popular as Eminem and Lady Gaga. To give us another view of popularity on Facebook, digital goods marketing technology firm Ifeelgoods compiled data from Facebook Credits users to gauge what is hot in apps, music, movies, TV shows, brands and more today. These are the …
Continue Reading about What Do Real Buyers of Virtual Goods “Like”? →
Molly Wood, Video host at CNET, speaks to iMediaConnection about how advertisers can go about working with Google, Facebook, Amazon and Apple. Wood has some nice zingers in this reel. For instance, about Apple's closed systems she says, "Apple is in charge and you will definitely feel it." She also says, "dealing with Facebook as an advertiser, is sort of like dealing with a toddler. So it's going to be a …
Continue Reading about Who On Your Team Speaks Fluent Google? →
Givvy, a social commerce startup based in San Francisco, has launching the world’s first Facebook app focused on social gift recommendations. Every gift on Givvy is submitted by savvy shoppers. These social mavens help to guide and influence the purchasing decisions of their peers by acting as human filters for the millions of products found online. The result is a highly curated shopping experience that …
Continue Reading about It Is Better To Givvy Than To Receive →
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