Grandma is a freedom fighter. Remember to thank her for all she has done to clear the way for you. Grandmothers' Day is Sunday, March 3rd. Café Grand' Mère celebrates the occasion with a new campaign called "Thank You, Grandma," by Paris-based CLM BBDO. The brand reminds us that our grandmothers part of a generation that fought to change women’s place in society. Freedom of expression, a woman’s right to …
YETI Presents Derrick Begay, Navajo Cowboy
Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he's living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes of rodeo competition. As the short documentary reveals, …
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Honest Abe To The Rescue
Are you planning a Super Bowl party? You won't need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M's new ad campaign for Pizza Hut—the agency's first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion. In the spots, Honest Abe is a husband, father and friend who brings to life the …
This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live
One problem that many consumer promotions suffer from is believability. People don't believe they will ever win the prize that's being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with Go Get Gifted, a holiday promo that will turn five lucky winners into literal holiday …
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Shoe Fetish? Zappos Is On Your Side
Do you need new shoes? It's okay if you do. No one we know wants to check your closet for Imelda-like tendencies. https://youtu.be/wQnhk0vjat0 Let them eat cake and buy shoes. Let them eat cake, knit an afghan and buy shoes. Let them eat cake, knit an afghan, buy shoes and anticipate the delivery of the Zappos branded box. https://youtu.be/lpJJJJ5nJBE Client: Zappos Agency: Plan A Managing …
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From Canada With Love: A Little Generosity Goes A Long Way
If you've ever been to Canada you may have dined at a Tim Horton's. The quick-serve restaurant is one of the largest in North America. This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories received organically through the Tim Hortons website since 2008, Tim Hortons six new …
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Jared Jewelers Dares You To Be Devoted
In its new rebranding campaign for jewelry retailer, Jared, McKinney created something that celebrates devotion in all its forms. https://youtu.be/jlDiBCzCO8I The campaign that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” The fully integrated campaign is the first by McKinney for Jared since their partnership began earlier this year. Client: Jared VP, …
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Almost All Californians Appreciate the Gift of Scratchers
A good neighbor can make a big difference in your life. They can lend you a cup of flour, check in on you after a natural disaster or buy you a winning lottery ticket. https://youtu.be/lluOE1NWUEM California Lottery continues its tradition of encouraging people to give Scratchers as gifts to both friends and acquaintances (18 and over), especially to those people who are often forgotten during the holidays. …
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