There is something pleasantly hypnotic about these new "holiday season" spots from The Gap. https://youtu.be/HTRlTdnvPnQ https://youtu.be/Fz3umF_fUgc https://youtu.be/RiD-QH6YaTE Agency: Untitled Worldwide Creative Director: Kevin Li Creative Director: Piper Hickman Producer: Joyce Lee Head of Integrated Production: Cheri Anderson Group Account Director: Meredith Frisco Production Company: …
DiGiorno Pizza Is Straight Out of The Oven
When it's the weekend and your piping hot need for fresh-baked pizza (to accompany a slate of NFL games) kicks in, rise to the occasion with DiGiorno. https://youtu.be/evGkZCss7qU The new anthem and subsequent ads feature Von Miller, DJ Redfoo, Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez, and O-Fresh. That's how you put some star power on top of your rising dough—you bake it …
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Crown Royal: A Spirit That’s Real
"Live generously and life will treat you royally." That's some moving copy with a solid idea behind it. Let's watch the idea play out in the following Crown Royal Canadian Whisky commercials from Anomaly New York. https://youtu.be/1VQIlIj_rYs I love the pace of this campaign. It fits the spirit, as does the "street casting" technique and choice of New Orleans as the setting. Come to think of it, New Orleans is …
I Can’t Talk Right Now, I’m Not Driving
By now, you've heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. https://youtu.be/wBBgEkUudyI https://youtu.be/wBBgEkUudyI What would be a boring TV campaign is made less so by the acting of Hannibal Buress, a comedian known to many for his …
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Revenge of the Nerd’s Parents
Do you watch commercials and ask yourself where did this come from? Of course, you do. You work in advertising. The above spot from TD Ameritrade and their ad agency Havas Worldwide/NY is one of those spots where you're left to wonder where the brand is in this family mini-drama. Therapists could really improve the quality of creative in this country. But I digress. The fact that the director allowed a …
Muscle Up The Strength To Save A Bro
Last year, when "Bros" needed saving, Organic Valley and its agency Humanaut was up to the task. https://youtu.be/ewBG_jmMI40 It's a great campaign. Still, not every Bro knows about the dangers of pounding protein shakes with synthetic ingredients and scary chemicals. If you know of a Bro in need of better protein, please go to SaveTheBros.com and help save a Bro (anonymously). Here's an example of one …
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Summer Will Be So Great With Cotton #CoolerInCotton
Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance. https://youtu.be/yXKypugi8Jg #CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash-and-go fabric there is, according to the industry. The lyrics …
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Volvo USA Is A Believer In The Sanctity of Marriage
I've been puzzling over the Volvo wedding campaign ever since this ad first appeared on TV. A dude with a beard sits in the back seat and gazes lovingly into his navel... https://youtu.be/a76y8OoDy90 Okay, then what? Who are all these people? When and where was the wedding? Where's the bride? I know. Lots of unanswered questions, which leads one to wonder just what Grey/NewYork is up to here. …
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