When it’s the weekend and your piping hot need for fresh-baked pizza (to accompany a slate of NFL games) kicks in, rise to the occasion with DiGiorno.
The new anthem and subsequent ads feature Von Miller, DJ Redfoo, Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez, and O-Fresh. That’s how you put some star power on top of your rising dough—you bake it in.
DonerLA led creative development, while The Reach Agency supported talent collaboration and production efforts.
All of the musical performers had a hand in contributing to the lyrics. Redfoo also co-produced the title song with JSM Music and helped choreograph on set during the production.
