“Live generously and life will treat you royally.” That’s some moving copy with a solid idea behind it. Let’s watch the idea play out in the following Crown Royal Canadian Whisky commercials from Anomaly New York.
I love the pace of this campaign. It fits the spirit, as does the “street casting” technique and choice of New Orleans as the setting. Come to think of it, New Orleans is the city where I started drinking Crown and ginger, in a plastic cup with ice outside the Maple Leaf.
“The notion of generosity is at the heart of Crown Royal,” said Sophie Kelly, SVP of Marketing for DIAGEO North American Whiskies. “As one of America’s most-loved, most-shared and most-gifted whiskeys, we’re using our platform to put generosity on the throne where it belongs. We hope to inspire others to share their talents, their time, their resources or simply a smile.”
The “Live Generously” campaign features real people, places and moments that exemplify those who live generously. Some highlights include Dallas-based country musician Ray Johnston who received a lifesaving bone marrow transplant from a complete stranger and pays it forward by sharing the gift of music with local hospital patients; military hero Omar Valentine who serves as an ambassador for Atlanta-based Healing4Heroes, which connects wounded veterans with service dogs; and bartender Brian Floyd who created the Barman’s Fund to inspire his fellow barkeeps to donate their tips to local charities in their cities.
