Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year. The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing. Aspiring musical stars sent in video renditions of their […]
Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]
Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more “Look at Me!” adverts. For instance, King Tuff’s new single, “Danger in the Dark,” was created for the Captain Morgan brand’s new global advertising campaign, The Tavern Series, which premiered in […]
The freakiness of fandom is on display in this new “Copter Caper” from Y&R/New York and Campbell’s Chunky soups. Post by AdPulp. As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon […]
Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets.
One may need to employ mutant superpowers to take down the two X-Tra servings of bacon on the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit from Carl’s Jr. and Hardee’s. The brands’ promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past kicked off today with the […]