For $399, You Can Trust Your New Distance Off the Tee

Don’t trust Sergio Garcia, Dustin Johnson, and Justin Day. Don’t trust robots. Don’t trust reviews. Trust your new distance,” care of a new TaylorMade SLDR driver. According to TaylorMade, many golfers have yet to experience the phenomenon of low-forward center of gravity (CG), which is at the foundation of SLDR’s performance. Low forward CG greatly […]

Scarlett Johansson and Matthew McConaughey Are Pretty And They Smell Good

A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities. I suppose this could be true in certain instances, but let’s look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana. Why hire Martin Scorsese to […]

Rapper Does Magic Trick, Turns Old Man Pants Into Something Sexier

Dockers Alpha Khaki line is for young bucks with style, which helps explain this click-to-buy video featuring British hip-hop artist Tinie Tempah wearing Dockers. The fact that this content-meets-celebrity-endorsement is underscored by a song called “Don’t Sell Out,” now that I can’t explain. “We wanted to blend art, content and commerce to create a video […]

Today on TV: You Can Strip D Rose of Fame and Fortune, But Not the Ball

Is Derrick Rose the new MJ? Is adidas the new Nike? Sacrilege. But there’s no denying the comparison, or that D Rose badly wants to bring a championship to Chicago. 180LA taps into this roundball drama in the following spot, although it is hard to imagine the NBA superstar without his diamond-encrusted entourage. Suspend disbelief! […]

Levi’s Art Happenings Go Station To Station

Hello Barstow. This hardscrabble town in the California desert is home to Levi’s new art project on rails, for the day. Following Barstow, it’s on to LA and and then San Francisco, which will wrap up an epic cross-country journey. According to Levi’s, Station to Station connects leading figures and underground creators from the worlds […]

KPMG And Phil Mickelson Make History and Headlines Together

It was a good day in golf. The good guy, Phil Mickelson, shot four birdies through the last six holes today to win the British Open at Muirfield, an historic course and one that eats lesser men alive. It was also a good day for KPMG the global audit, tax and advisory firm with headquarters […]

Promotions Rock When They’re Also Participatory Multi-Media Events

Once upon a time sales promotions were made from cardboard. They were flat, two-dimensional and lacked engagement. In short, promotions were boring. Thankfully, the promotions industry has outgrown its awkward years. Thanks to an influx of technology and the social interaction that it facilitates, sales promotions are now smart, connected, participatory events with multi-media campaign […]

Cotton Cozies Up To Soap Star Turned Country Singer Hayden Panettiere

Hayden Panettiere is the latest face, form and voice to promote cotton’s role as a versatile textile fiber. No, I didn’t write the above lede, but I want you to see it, since it takes imagination to come up with this kind of PR copy. Okay, on to the spot. Does it make you want […]