Tiger, a Little Tail, and the Marketing Beast

We’re led to believe that consumers are savvier than ever. So why are brands and marketers still so willing to invest in celebrities and athletes to push their products? You might think that in this day and age, consumers are less willing to care or believe a message when a celebrity endorses a product. But […]

Tiger’s Endorsements In The Weeds

Now that the brand managers who rely on golf superstar Tiger Woods for increased market share have had a chance to decide what to do, they’re deciding to distance themselves from the married man gone wild. Here’s an announcement from Accenture: For the past six years, Accenture and Tiger Woods have had a very successful […]

Christina Is Out To Save The World (From Cable)

Guerilla Body Language Campaign Rejected By League

“The Captain” just got sacked by the National Football League. Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a pose similar to the pirate […]

For Big Schools, Football Is A Brand Experience

One of the things that I enjoy about college football Saturdays is seeing the spots that the schools run during games. Take a look at these ads for University of Texas: VO: Walter Cronkite (who attended UT, but left school in 1935 to work in radio) Agency: GSD&M | Idea City

Straight-Faced Favre Scores One for Sears

Personally, I’m happy to see Brett Favre playing football. Which team the guy plays for doesn’t matter to me. I know that’s not the case in Wisconsin and Minnesota, but I don’t live in Wisconsin or Minnesota, nor do I claim the Pack or Vikes as my team. I don’t really have a pro team […]

Nuts. In More Ways Than One.

And then there’s the one with the idiot Miss Teen South Carolina. I would love to have been a fly on the wall in the conference room where this idea was presented. It was probably more bizarre than I could imagine.

Canadian Celebrity Steve Nash and 50 Cent Appear In Fake Informercial For Real Promotion

Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger]