Celebs Sell Subs On Twitter And TV

Subway is giving away $10 Subway gift cards to people who participate in its “Tweet to Eat” promotion. According to Media Post’s Marketing Daily, each day during the promo a famous Subway fan encourages people to use Twitter to weigh in on why they are “a great fit” for the Subway brand. Participants submit their […]

A Hole In One For Cynicism

Sure, it’s powerful because it’s got his dead father doing the VO, it’s shot in black and white with one camera pointed straight at his morose face, and nothing else. Of course, it’ll command your attention in the middle of some pod of otherwise lame commercials. But I just don’t buy it. To me, it’s […]

Big Air, Big Idea

Red Bull has been doing things right for years, but RedBullProjectX.com, also known as Shaun White’s private half pipe outside Silverton, Colorado, is the bomb. It’s the perfect example of a lifestyle brand taking their content strategy (and their endorsement deals) to the edge and beyond, a place Red Bull drinkers and radical shredders like […]

Super Bowl Sunday — The Perfect Occasion for An Abortion Debate

University of Florida quarterback Tim Tebow will appear with his mom in a Super Bowl ad for Focus on the Family next month. According to Advocate.com and The Palm Beach Post, Tebow defended the 30-second ad in which he and his mother Pam are expected to discuss her decision not to have an abortion despite […]

Creatives Serving Creatives

Speaking at the Midem music conference in Cannes, producer and hip hop star Pharrell Williams–a man with a well-honed identity–unexpectedly gave the agency business a rousing endorsement. Asked what he would do if he was starting out today, the singer and producer told the

Tiger, a Little Tail, and the Marketing Beast

We’re led to believe that consumers are savvier than ever. So why are brands and marketers still so willing to invest in celebrities and athletes to push their products? You might think that in this day and age, consumers are less willing to care or believe a message when a celebrity endorses a product. But […]

Tiger’s Endorsements In The Weeds

Now that the brand managers who rely on golf superstar Tiger Woods for increased market share have had a chance to decide what to do, they’re deciding to distance themselves from the married man gone wild. Here’s an announcement from Accenture: For the past six years, Accenture and Tiger Woods have had a very successful […]

Christina Is Out To Save The World (From Cable)