To make Peet’s Cold Brew, the craft coffee company steeps freshly-roasted East African Baridi coffee slowly, without heat, to create a refreshingly bold and smooth beverage.
To make Peet’s Cold Brew the beverage of choice at Coachella, Peet’s lined up a series of experiences, a.k.a. “brand activations,” for the music-loving people to enjoy, including an interactive “Ice Sauna” photo booth at the DayClub Palm Springs.
Peet’s Cold Brew also surprised and delighted guests via its branded keg Trike, which cruised through the campground and outside the Sahara tent of the festival offering samples of its signature Baridi Black Cold Brew coffee on-tap.
By the way, Peet’s Cold Brew is #TrueColdBrew because it is kept chilled from start to finish, making it cleaner than most other caffeinated and energy beverages.