Dan Wieden and his ad agency are many different things to many different people. As far as I'm concerned, he's the copywriter's copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let its pirate flag fly. Nike wants to be "Nike the disruptor" again. The innovator. The champion. …
With Women Making The Butter, Land O’Lakes Is All Together Better
"Old MacDonald," you've been remade. Land O'Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day. https://youtu.be/0GCTTAvhC-g Wow, the song is better than ever. Let's look at the opening lyrical flourish: Sun comes up, she’s …
Continue Reading about With Women Making The Butter, Land O’Lakes Is All Together Better →
Hannibal Buress Goes “Back To The Future” for Turo
Renting a car from a rental car company is so last century. In the sharing economy, you dream up your temporary ride to complement your outfit for the night. https://youtu.be/_v2kzjkEO7A Comedian Hannibal Buress and director Kris Merc set out to make a weird, charming, and surprising piece of content for car sharing marketplace, Turo. Turo CMO, Andrew Mok, says, "The beauty of this collaboration is that …
Continue Reading about Hannibal Buress Goes “Back To The Future” for Turo →
Spotify’s In-House Creative Team Is Raising The High-Bar
Spotify was named Ad Age's "In-House Agency of the Year" in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let's take a look at some of Spotify's creative output... The brand turned popular playlist RapCaviar into a sub-brand "that could meaningfully connect with artists as well as our core hip-hop audience," said Jackie Jantos, Spotify's VP, …
Continue Reading about Spotify’s In-House Creative Team Is Raising The High-Bar →
Hot Desert, Cold Brew
To make Peet's Cold Brew, the craft coffee company steeps freshly-roasted East African Baridi coffee slowly, without heat, to create a refreshingly bold and smooth beverage. To make Peet's Cold Brew the beverage of choice at Coachella, Peet's lined up a series of experiences, a.k.a. "brand activations," for the music-loving people to enjoy, including an interactive “Ice Sauna” photo booth at the DayClub Palm …
My Y Story: A Star-Studded Original Content Series by the Y
The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. https://youtu.be/LhyWoce1EH0 "One of the things I love about the Y...you learn how to play with other people," Hawke says. Yes! Learning to play well with others is one of life's fundamental skills. "We were seeing an …
Continue Reading about My Y Story: A Star-Studded Original Content Series by the Y →
Big Trucks Are Kristen Bell’s Jam
Enterprise picks you up. The well-worn tagline is literal, and it's also a double entendre. The car rental brand is working to lift your spirits, as well. The brand's ad campaign from Cannonball in St. Louis is fun and lighthearted, thanks largely to the work of comedians Kristen Bell and Joel McHale. https://youtu.be/qRSufudV5Xo https://youtu.be/vEJGdNpFYOU “As the needs and habits of drivers continue …
It’s Game Day. Who Do You Like for “Best Super Bowl Spot”?
It's Super Bowl Sunday. Let's watch commercials! https://https://youtu.be/pypRKeF3u6A https://youtu.be/0YVbVXOjJv4 https://youtu.be/ijVLdH5dt-c https://youtu.be/vlhQkTvDoho https://youtu.be/XHpEJRsHefM https://youtu.be/yvicqMrAHvQ https://youtu.be/4eKYR_iL5eU https://youtu.be/H2zkZgZYEng https://youtu.be/doP7xKdGOKs https://youtu.be/91Q0kddGWLc In other news, go Eagles. …
Continue Reading about It’s Game Day. Who Do You Like for “Best Super Bowl Spot”? →