Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign.
Here’s a taste of what’s to come…
Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, okay…
The other 15-second ads star actors Hayley Magnus, Ryan Goldsher and Daniel Stewart. Their lines are also stilted and weird, but maybe that’s just the way people talk today.
I wonder how the youthful preciousness portrayed here will play to the NFL’s blood and guts audience.
The dude’s a ginger? Really?
The “zesty” new campaign by Anomaly Los Angeles comes as Diet Coke overhauls its logo and packaging, including new slim-shaped cans for four new flavored varieties like twisted mango and ginger lime.
“This is a carefully curated cast of up-and-coming actors who are starting to make their mark on culture and who reflect the attitude we want Diet Coke to convey,” says Danielle Henry, group director of integrated marketing content for Coca-Cola North America.
The brand worked with director Paul Feig on the campaign, known for the TV series “Freak and Geeks,” as well as movies including “Bridesmaids” and the 2016 “Ghostbusters” remake.