Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. https://youtu.be/vOwVmRM9mIM According to Campaign, MullenLowe's new anthem is the hotel chain's first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a new rendition of the Hal David/Burt …
No One Reads Long Copy
Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: https://youtu.be/5jUt1SSxerE This campaign …
Budweiser Taps the Perfect Theme for This Time
What could be more American than an immigrant's story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. https://youtu.be/HtBZvl7dIu4 "When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived within their own brand history," said Anomaly Global Chief …
Continue Reading about Budweiser Taps the Perfect Theme for This Time →
Project Arachnid Is Wiping The Dark Web With A Vengeance
The Canadian Centre for Child Protection has released Project Arachnid, a groundbreaking tool that detects and helps remove images of child sexual abuse on the Internet. The centre, which operates in partnership with police forces across Canada, recently posed questions to 128 adults who had been sexually exploited as children and whose abuse had been recorded on camera. Almost three-quarters of respondents said …
Continue Reading about Project Arachnid Is Wiping The Dark Web With A Vengeance →
Breathe Into the Bag on Super Bowl Sunday
What do you do when you're in the bag on Superbowl Sunday? You dial in an Uber ride, or call a cab. But how do you know if you're drunk enough to not drive? Breathe into the bag! Created for PepsiCo's snack brand by Goodby Silverstein & Partners, these limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of …
Continue Reading about Breathe Into the Bag on Super Bowl Sunday →
Corona Will Not Be Served In The White House
Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That's why it makes sense for Corona to take a stand on The Wall. Did you know that Constellation, the largest imported beer company in the U.S., could lose 1.5 million to 2 million consumers if undocumented workers voluntarily leave the U.S. due to heightened …
Continue Reading about Corona Will Not Be Served In The White House →
Activate Your Voice for Freedom
We are at the dawn of 2017 and the modern world is teetering. Or it is steaming full ahead, according to your news sources and consequent points of view. One thing is clear. It's high time to speak up and out. In many places around the world, democracy and the rule of law are being undermined, human rights violated and their universal nature denied. https://youtu.be/mjiHGOwGl6U In order to dramatize the …
Descendants of South African Slaves Honored In Museum’s Slave Calendar
What role did slavery play in the shaping of modern nations, and how is its legacy impacting contemporary thought and policy? These are important questions for Americans, but also for South Africans, and people from scores of nations who have committed crimes against humanity. They're the kind of questions that might be answered in a museum. Iziko Slave Lodge Museum in Cape Town worked with Geometry …
Continue Reading about Descendants of South African Slaves Honored In Museum’s Slave Calendar →
New Brew from Soweto Pays Homage To The City’s Brave Freedom Fighters
The June 16, 1976 Uprising that began in Soweto and spread countrywide profoundly changed the socio-political landscape in South Africa. Forty years later, Soweto's first craft brewery is paying tribute to the student rebels of '76 with Soweto Gold ’76, a limited-edition lager that was matured in Jameson Irish Whiskey casks for 76 days, achieving an alcohol content of 7.6%. https://youtu.be/qewkHJsYdek The …
Continue Reading about New Brew from Soweto Pays Homage To The City’s Brave Freedom Fighters →
Syrian Refugees Are Drowning
The Syrian Civil War and its aftermath is one of the great humanitarian disasters of our time. Since the beginning of the war, millions of Syrian people have fled their homeland. Their escape route has been as tragic as the war itself. More than 4000 Syrian refugees have died while trying to cross the Mediterranean. TBWA\ISTANBUL and international humanitarian aid agency Support to Life are working to …
