The Canadian Centre for Child Protection has released Project Arachnid, a groundbreaking tool that detects and helps remove images of child sexual abuse on the Internet.
The centre, which operates in partnership with police forces across Canada, recently posed questions to 128 adults who had been sexually exploited as children and whose abuse had been recorded on camera. Almost three-quarters of respondents said they were worried about being recognized years later because the images continue to spread online. To bring to life how Project Arachnid helps victims break the endless cycle of abuse, the organization enlisted agency No Fixed Address and Nice Shoes Creative Studio to craft a brief, but powerful animated short film.
Nice Shoes Creative Directors Gary Thomas and Matt Greenwood, along with Design Director Stefan Woronko developed style frames taking the piece into an illustrative, textured direction inspired by Manga, graphic novels, and the work of Frank Miller and Edward Gorey.
Client: Canadian Centre for Child Protection
Agency: No Fixed Address
Creative Director/Writer: Dhaval Bhatt
Creative Director/Art Director: Shawn James
Group Account Director: Rebecca Ho
Account Supervisor: Gillian Craig
Broadcast Producer: Clair Galea
Animation/Production: Nice Shoes Creative Studio
Creative Directors: Gary Thomas, Matt Greenwood
Design Director: Stefan Woronko
Executive Producer: Kristen Van Fleet
Audio: Pirate Toronto
Track Directors: Tom Eymundson, Callie OReilly
Music: Mark Rajakovic
Audio Engineer: Keith Ohman
Producer: Joanne Uyeyama