I tend to associate the EFFIE Awards with big campaigns for huge mega-clients. So it was great to hear that Bethesda, MD-based RP3 Agency scored a Silver EFFIE for this simple but powerful video on behalf of the Washington Area Women’s Foundation.
So next month will brings us Cannes, and the new Cannes Creative Effectiveness Lions. Never mind how a bunch of judges from different countries will try to define effectiveness in marketing. We have enough problems defining it as it as: No matter what anyone says, advertising and marketing are rife with uncertainty. One thing is […]
Cannes Young Lion Competition released its campaign brief last Friday night, which led aspiring filmmakers the world over to rush to make a spot for Save The Children in just 48 hours. The ones who did are now tasked with getting their videos seen and voted on, so they can jet to the south of […]
CP+B Canada is pulling the satire card for The Bessies, an advertising industry award show scheduled next month in Toronto. Brains of Fire in Greenville, SC is one shop known to create “movements.” There are others. Sadly, I can’t hear the word “movement” without thinking of bodily acts. Hat Tip: The Denver Egotist
Last Friday, Minneapolis agency, Gabriel deGrood Bendt, won a Gold OBIE Award in the Video Content Media category for its “Get to the Bottom of It” digital campaign for St. Paul-based Summit Brewing Company.
We’ve all heard, and maybe told, stories about how horrible the agency Web site is. Of course, it need not be that way, but all too often it is. Thankfully, that’s not the case at DDB Canada. DDB Canada’s self-promo site is featured in this year’s CA Interactive Annual. Josh Fehr, an art director on […]
Portland-based Periscopic is a socially conscious information visualization firm, and a featured winner in this year’s CA Interactive Annual for their work on VoteEasy, a project by the nonpartisan group, Project Vote Smart. Utilizing thousands of hours of research and a vast collection of data, this voter education tool allows the general public to quickly […]