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Cliff Notes from Cannes

June 17, 2017 By David Burn

Here’s a recap from a selection of today’s talks at Cannes, in case you were too hungover to attend any panels today, or maybe you’re not in the south of France this weekend:

“The sun is setting on Cannes,” one agency exec affiliated with a major holding company told
Ad Age.

Clients with each passing year are demanding more accountability. They look at this award show that celebrates a kind of creativity from a couple decades ago. Now it’s not OK to be frivolous. It’s not OK to waste money.

Cannes does have a Creative Effectiveness category where nearly half the judges are marketers. But even in this category, limited to short-listed or awarded work from the prior three years, results and effectiveness account for only half the score, with the rest split between the idea and strategy. In other categories, effectiveness counts for 20% to 30%.

In case you are interested in popping for flights, food and beverage and so on, here’s a nice place to stay (next year).

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Filed Under: Ad People, Awards, Cannes, Conferences, The Trades

About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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