Milk continues to be the perfect canvas for creative expressions of advertising.
The campaign features slam poet Harry Baker working through some of the smartest product copy we’ve heard in years.
Weaving poetic copy and product copy into a cohesive whole is the high bar that few ad people are ready to clear. Colenso BBDO is leading the way here. Let’s take note and apply to our own situations.
Hat tip: Tim Nudd at Adweek