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No Wonder I Break Hearts When Spilt

June 18, 2017 By David Burn

Milk continues to be the perfect canvas for creative expressions of advertising.

Witness these three little films from Colenso BBDO and New Zealand milk brand Anchor. The campaign just won a Gold Lion in the Health & Wellness category at Cannes.

The campaign features slam poet Harry Baker working through some of the smartest product copy we’ve heard in years.

Weaving poetic copy and product copy into a cohesive whole is the high bar that few ad people are ready to clear. Colenso BBDO is leading the way here. Let’s take note and apply to our own situations.

Hat tip: Tim Nudd at Adweek

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Filed Under: Agencies, Art of Advertising, Awards, Cannes, Copy, Food and Beverage, Voice Overs

About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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