Adpulp
Advertising News and Know-How
By David Burn
Sean Cummins, CEO of CumminsNitro in Brisbane, Australia, has enjoyed a stellar week at Cannes, winning an unprecedented three Grand Prix (in Direct, PR and Cyber) for a single campaign--the "Best Job in the World" effort for Tourism Queensland. In related news, Dion Hughes of Persuasion thinks award shows are "crucial" for the ad biz. I don't share that sentiment, although I do see the truth in some of the driving …
Continue Reading about We All Need Someone To Say, “You Are The Best” →
The latest voice to chime in about the increasing triviality of awards shows is Jeff Goodby, writing in Ad Age: It's fast becoming clear that the majority of things we're rewarding, as an industry, are either small or marginal efforts for legitimate clients, things we made for real clients that the clients seem not to have ever heard of, or out-and-out fakes. Some of these projects are well-intentioned since, at the …
By David Burn
Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG's ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter to her and other Coca-Cola brand managers: [via Adweek's Real Time Cannes] …
Continue Reading about Kruse’s Ship Is Called “Brand Love” →
By David Burn
I don't know what digital work Lars Bastholm and crew are recognizing with a Lion at Cannes this week. But I do know a site that deserves an award. Big time! SocialMediaDouchebag.net is not only strategically on point, it's executed beautifully. Let me share some of the site's pithy copy (and advice for Social Media Douchebags everywhere): Tip #425: Always include "Social Media Guru" in your Twitter bio. They won't …
Continue Reading about I Am 100% Serious About This Lack of Seriousness →
By David Burn
According to SHOOT, Rich Silverstein of Goodby Silverstein & Partners is making his first trek to Cannes. Up until this year, he limited his annual attendance to this part of the world to cycling's Tour de France. An avid cyclist, Silverstein said he finally relented when it came to turning out for the Cannes Fest. "I had put it off long enough. Cannes has become so important in the zeitgeist of advertising. Though I …
Continue Reading about Rich Silverstein Picks Off Year To Bike Cannes →
By David Burn
Portland Ad Fed's Rosey Awards has a brand spankin' new Web site for 2009's show and call for entries. One look and you'll see the emphasis is on spankin'. Instead of tapping into the natural desire for Portland creatives to compete against one another, the team at Ant Hill Marketing decided to take the campaign another way. They took it where an 8th grader might, but it works. In what might be best described as a …
Continue Reading about Spotlight on NW Creative: The Roseys →
By David Burn
Creatives under the age of 28 are competing to win a trip to Cannes to take part in the Young Lions contest at the Cannes Lions International Advertising Festival. To enter the challenge, teams were given 48 hours last week to make a commercial for Oxfam. The spots are now available on YouTube, and teams have been asked to help their spot go viral (a flawed notion IMO). As you might imagine, AdPulp is now being sent …
By David Burn
It's good to see another Portland agency doing work for another Portland client featured in Communications Arts Interactive Annual 15. Dino Citraro, interaction director/executive producer on the project, says, "The traditional ways of presenting data, most often in spreadsheets, are typically inaccessible, hard to digest, and require serious commitment on the part of the user in order to uncover meaning. Raw data …
Continue Reading about Spotlight On NW Creative: Ecotrust Fisheries Program →
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