We All Need Someone To Say, “You Are The Best”

Sean Cummins, CEO of CumminsNitro in Brisbane, Australia, has enjoyed a stellar week at Cannes, winning an unprecedented three Grand Prix (in Direct, PR and Cyber) for a single campaign–the “Best Job in the World” effort for Tourism Queensland.

In related news, Dion Hughes of Persuasion thinks award shows are “crucial” for the ad biz. I don’t share that sentiment, although I do see the truth in some of the driving factors Hughes’ makes mention of.

The creative people working through the weekend on your business are not doing it just so they can sell your product, make you happy and keep their jobs. They’re doing it because they want to come up with something better, something that will make them famous, or at least worthy.

Join the debate on Hughes’ site, or get in to here.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.