Spotlight on NW Creative: The Roseys

Portland Ad Fed’s Rosey Awards has a brand spankin’ new Web site for 2009’s show and call for entries. One look and you’ll see the emphasis is on spankin’.
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Instead of tapping into the natural desire for Portland creatives to compete against one another, the team at Ant Hill Marketing decided to take the campaign another way. They took it where an 8th grader might, but it works.
In what might be best described as a Wheel of Shame, visitors to the site learn that various cities known as domestic ad meccas, are in fact something else. For instance:

  • Seattle: Fast Company’s 2009 Most Creative City – How Depressing Is That?
  • San Francisco: Goodby This. Goodby That. – Fuck Goodby.
  • Los Angeles: Advertising Is About Talking to People in a Real Voice – Tough To Do After Botox

There’s more at RoseyAwards.com.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.