As you know, we like to give out specially made awards to deserving ads. The Bud Light ad above is the lucky recipient of AdPulp's Most Creative Use of a Bassett Hound In A Beer Ad. Congrats to all involved! …
Big Thinking from Small Shops
Ad Age has recognized some under-recognized agencies in its first-ever Small Agency Awards. Ad Age Editors, Jonah Bloom and Matthew Creamer say, "we had only two categories, Agency of the Year and Campaign of the Year, recognizing that dividing work by medium or discipline now is anachronistic." That kind of solid thinking deserves its own reward. Arkansas-based Rockfish Interactive was named Small Agency of the …
The One Club Takes A Stand Against Scam
Amidst the sturm-und-drang of this week's 9/11-WWF-DDB Brasil-One Show controversy, The One Club decided to take a stand with a new policy: Effective beginning in 2010: An agency or regional office of an agency network that enters an ad made for a nonexistent client, or made and run without a client's approval, will be banned from entering the One Show for five years. The entire team credited on the "fake" entry will …
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Pay To Play Or Go Away
Stephanie Clifford of The New York Times and Ian Schafer of Deep Focus made me laugh this morning. This is what did it: When Ian Schafer, the chief executive of the digital ad agency Deep Focus, won 10 Communicator Awards for the agency's work on Web sites, including one for HBO's "Flight of the Conchords," he was delighted. He was less thrilled when he received a note from the awards: If he wanted the actual …
Tossing Sacred Cows On The Open Fire
Mark Wnek, chairman-chief creative officer of Lowe/New York let one rip on AdAge yesterday. As a result, I think more highly of him today. Brilliant execution is largely what wins creative awards; the depth, breadth and scale of the idea are secondary at most. Great ideas not so brilliantly executed win nothing, while brilliant one-off executions with no connection to any kind of business results can and do win Grand …
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Like All Currency, The Value of a “Gold Lion” Exists Entirely In One’s Head
See The Possibilities With The Ad Slider
This is very cool. To promote the 2009 Canadian Marketing Awards, you can play with The Ad Slider, which let you manipulate an award-winning ad in various stages of balance and imbalance between creativity and strategy. It's a bit of an interactive riff on the classic 9 Ways To Improve An Ad. …
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We All Need Someone To Say, “You Are The Best”
Sean Cummins, CEO of CumminsNitro in Brisbane, Australia, has enjoyed a stellar week at Cannes, winning an unprecedented three Grand Prix (in Direct, PR and Cyber) for a single campaign--the "Best Job in the World" effort for Tourism Queensland. In related news, Dion Hughes of Persuasion thinks award shows are "crucial" for the ad biz. I don't share that sentiment, although I do see the truth in some of the driving …
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