Big Thinking from Small Shops

Ad Age has recognized some under-recognized agencies in its first-ever Small Agency Awards.
Ad Age Editors, Jonah Bloom and Matthew Creamer say, “we had only two categories, Agency of the Year and Campaign of the Year, recognizing that dividing work by medium or discipline now is anachronistic.”
That kind of solid thinking deserves its own reward.
Arkansas-based Rockfish Interactive was named Small Agency of the Year. 72andSunny came away with Small Agency Campaign of the Year for a Nike soccer effort.
Runners up for Campaign of the Year include: Campfire; Johannes Leonardo; Fathom; McGarrah Jessee; and Secret Weapon.
Ad Age also named several regional Small Agencies of the Year and an International Small Agency of the Year. They are:

  • McGarrah Jessee, Austin, TX — Southwest Agency of the Year
  • Boone Oakley, Charlotte, NC — Southeast Agency of the Year
  • Sigma, Oradell, NJ — Northeast Agency of the Year
  • Pocket Hercules, Minneapolis, MN — Midwest Agency of the Year
  • Pereira & O’Dell, San Francisco, CA — Western Agency of the Year
  • They, Amsterdam, NL — International Small Agency of the Year

Ad Age defined “small” as 75 employees or less throughout the network. Since we’re not as big as Ad Age, maybe we ought to create a Super Small Agencies of the Year contest and limit it to shops with 25 people or less.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.