I Am 100% Serious About This Lack of Seriousness

I don’t know what digital work Lars Bastholm and crew are recognizing with a Lion at Cannes this week. But I do know a site that deserves an award. Big time!
SocialMediaDouchebag.net is not only strategically on point, it’s executed beautifully.
Let me share some of the site’s pithy copy (and advice for Social Media Douchebags everywhere):

  • Tip #425: Always include “Social Media Guru” in your Twitter bio. They won’t know unless you tell them!
  • Tip #128: Always tweet in all-caps. BECAUSE CAPSLOCK IS CRUISE-CONTROL FOR AWESOME!
  • Tip #864: It’s not SPAM, it’s advice people didn’t know they needed until YOU came along!
  • Tip #666: All links should point to your own tinyurl service which promotes your site first. YOU are the expert, remember!

I seriously doubt any copy at Cannes this year can stand up to that.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.