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Advertising News and Know-How
We do a lot of commenting here on AdPulp about new campaigns and brand efforts. What's interesting is, many of our topics come from other blogs, press releases, Adweek and Ad Age. That's not an accident. Lots of brands and ad agencies are going to great lengths to get added publicity for their campaigns--and that's as much a part of the campaign as anything else. All the elements matter now--because any piece of it …
Continue Reading about Life is Not a Two-Page Visual Solution Spread →
By David Burn
Attention founder Curtis Hougland explains on his firm's blog why MDC Partners--the holding company that owns Crispin Porter & Bogusky and many other fine agencies--decided to invest in his growing Word-of-Mouth concern. ...we are at an inflection point in social media, the shift from early adopter to early majority, a horizontal skill set requiring more and more vertical market expertise. Our appetite for data is …
Continue Reading about The Smart Money Goes Wherever Consumers Go →
By David Burn
According to youth marketing agency, Archrival, there is no big secret to social media success, just deliver the message in a form that a college student can interpret and process on their own terms. When Nebraska Book Company, a used-textbook company, sought to launch a Student Marketing Manager Program for fall 2009, the brand decided to showcase the zany appeal of the job to prospective applicants using social …
Continue Reading about Nebraska Book Company Profits From Archrival’s Copy Test →
By David Burn
Ad Age has recognized some under-recognized agencies in its first-ever Small Agency Awards. Ad Age Editors, Jonah Bloom and Matthew Creamer say, "we had only two categories, Agency of the Year and Campaign of the Year, recognizing that dividing work by medium or discipline now is anachronistic." That kind of solid thinking deserves its own reward. Arkansas-based Rockfish Interactive was named Small Agency of the …
By David Burn
Every year a different Chicago ad agency takes up Off the Street Club's cause. This year it's Euro RSCG's turn and Steffan Postaer is stoked. ...if you go to offthestreetclub.org videos of these delightful kids and staff as well as other surprises await you. You can actually pull children off the street and put them into the club! Poignant, hopeful and utterly human, it's a gorgeous piece of interactive. Begging your …
By David Burn
AOL marketing execs will increasingly be making their way to 35 West Wacker Drive for advice on resurrecting their languishing brand. Ad Age characterizes the account win as Burnett's "first (new) major brand assignment in years." AOL is calling on Leo Burnett USA to help reinvent the brand and give the internet giant a new corporate identity as it prepares to spin off from Time Warner and emerge as an independent, …
By David Burn
Susan Credle, 45, has been named the new Chief Creative Officer at Leo Burnett. She assumes the post on October 5th, after 22 years at BBDO/New York. Credle graduated from University of North Carolina in Chapel Hill before taking a receptionist position at BBDO. Lewis Lazare of Chicago Sun Times portrays her career path in a Peggy Olsen-like arc. She started out as a receptionist, and because her energy and interest …
Continue Reading about Credle Could Be Burnett’s Missing Ingredient →
By David Burn
Copywriter, Nick Carter, used to work at Wieden + Kennedy. Then the day came for him to "unpack his Adidas" and move across town to ID Branding. Carter explains some of his motivations: Since I read this book, read for the first time writing that spins beauty from air as if magic was easy, makes you forget it's writing at all, really, and not something that's happening in front of you, right now, for real, I've …
Continue Reading about Wieden Refugee Stays In Portland, Finds New Home →
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