Nebraska Book Company Profits From Archrival’s Copy Test

According to youth marketing agency, Archrival, there is no big secret to social media success, just deliver the message in a form that a college student can interpret and process on their own terms.
When Nebraska Book Company, a used-textbook company, sought to launch a Student Marketing Manager Program for fall 2009, the brand decided to showcase the zany appeal of the job to prospective applicants using social media.
Here’s what Archrival came up with:
The two Facebook ads above were optimized on a rigorous schedule, with the more creative one pulling 65% of the clicks.
Which might lead one to conclude: if you want to grab someone’s attention, don’t be boring, online or anywhere else.
[Source: Visibility PR ]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.