Nebraska Book Company Profits From Archrival’s Copy Test

According to youth marketing agency, Archrival, there is no big secret to social media success, just deliver the message in a form that a college student can interpret and process on their own terms.
When Nebraska Book Company, a used-textbook company, sought to launch a Student Marketing Manager Program for fall 2009, the brand decided to showcase the zany appeal of the job to prospective applicants using social media.
Here’s what Archrival came up with:
campus_job.jpg
crybabies_need_not.png
The two Facebook ads above were optimized on a rigorous schedule, with the more creative one pulling 65% of the clicks.
Which might lead one to conclude: if you want to grab someone’s attention, don’t be boring, online or anywhere else.
[Source: Visibility PR ]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.