Rich Media for Poor Kids

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Every year a different Chicago ad agency takes up Off the Street Club’s cause. This year it’s Euro RSCG’s turn and Steffan Postaer is stoked.

…if you go to offthestreetclub.org videos of these delightful kids and staff as well as other surprises await you. You can actually pull children off the street and put them into the club! Poignant, hopeful and utterly human, it’s a gorgeous piece of interactive. Begging your pardon, but we are very proud to be behind it.

A gorgeous piece of interactive? No. It’s slow to load, built entirely in Flash (which Google’s spiders can’t crawl), and there’s no visible social play. But Euro and Postaer are pitching in to help those in need, so who cares about all that geeky stuff like how the Web works?

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.