Credle Could Be Burnett’s Missing Ingredient

Susan Credle, 45, has been named the new Chief Creative Officer at Leo Burnett. She assumes the post on October 5th, after 22 years at BBDO/New York.
Credle graduated from University of North Carolina in Chapel Hill before taking a receptionist position at BBDO. Lewis Lazare of Chicago Sun Times portrays her career path in a Peggy Olsen-like arc.

She started out as a receptionist, and because her energy and interest in the ad business caught the attention of BBDO executives, she was made a junior copywriter. Credle then worked her way up the ladder.

According to Crain’s Chicago Business, BBDO Chairman and Chief Creative Officer David Lubars said of Burnett, “They should not be fooled by her Southern charm, because it masks an obsessive demand for quality.”
Credle said, “The opportunity to work in an agency that values creativity so highly – and has such aggressive ambitions to be the best in the world – is one that I couldn’t pass up.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.